Your Killer Pipeline
measure it SO YOU CAN replicate it
In the Strategic Marketing and Commercial Development practices, we talk alot about sales stages and attribution models. How to build them. How to define each stage or touch. How to cultivate the behavior to keep these updated in CRM.
Here's your shortcut for sales stages.
Addressable Target
Prospecting
Demo
Discovery/Client Background
Internal Review
Proposal
Negotiation
Contracting
Closed Won
Closed Lost
Ideally, you will then track days in each stage along with the touches that moved the contact to the next stage. Optimizing the velocity of that contact through the pipeline is the end goal - we want them to move as fast as possible but with the largest contribution to profitable revenue in mind.
We build marketing and sales funnels daily. We would love to help you with yours.