EXPERTISE ACROSS THE ENTIRE ENTERPRiSE
Lindsey Hayford
Managing Director | Head of Business Operations Practice
Over the past 10 years, Lindsey has led cross-functional teams to implement technology solutions for premier clients in the travel and hospitality industries, including American Express, MasterCard, Groupon, American Airlines, British Airways, Madison Square Garden, Six Flags Theme Parks and many more.
SerenitY Thompson
Managing Director | Head of Strategic Marketing Practice
Serenity is recognized for utilizing innovative approaches to marketing across channels and devices for brands like Oracle, Mazda, DreamWorks and Martha Stewart. She's a member of the Forbes Agency Council, and her work has been featured in Ad Age, Paper, WSJ, NY Times and more. Serenity was named 2018 Woman of the Year in Advertising, Marketing & Public Relations by the Stevie Awards for Women in Business.
JESS PLUSKOWSKI
Principal, Brand
Jess excels in building powerful customer engagements, leveraging a natural talent to build strong partnerships, develop lasting market propositions and utilize emerging methods to reach new buyers. She began her career with world-renowned brands like LVMH, Calvin Klein, Saks Inc., Shiseido and Vera Wang. She then moved agency side to manage the MIT, Fidelity Investments, ANA, Continental Airlines, Emirates Airlines and Coca-Cola accounts.
VERONICA BORROWDALE
Associate, Commercial & Operations
Veronica brings 10+ years of global experience in business strategy and operations, business development & strategic partnerships, and new market entry and innovation, successfully building collaborative high impact relationships, leading cross-functional teams, and implementing growth initiatives, working with start-ups and corporates alike. She has worked as a partner with clients such as Starwood, Carlson Wagonlit Travel, AMEX GBT, Upside, Fendi, and LinkedIn.
NARISSA LIMPANATHON
Associate, Commercial & Marketing
Narissa is an expert in optimizing digital strategy and e-commerce experiences for clients worldwide. To help her clients drive revenues and meet quarterly targets, Narissa develops multi-faceted business cases detailing long and short-term growth opportunities. She began her career serving software companies and subsequently transitioned into the travel sector serving clients likes LATAM, JetBlue, Atlantis Bahamas, and Thai Airways. Most recently she has been the account manager for large consumer brands such as FIJI Water, Travelpro, Halston Heritage and Haute Hippie.
ARIEL MCNICHOL
UI/UX Specialist
Ariel is an expert in digital transformation, AI-driven personalization and social video. She began her career as a hands-on Creative Director and UI/UX'er creating innovative, award-winning experiences for companies like Apple, Lucas Arts, Disney, Scientific Learning and The Annenberg Institute. As an entrepreneur, she has co-founded multiple companies including mEgo.com, an internationally popular avatar-based portable profile that grew to millions of users and successful partnerships with global brands including Adidas and the NBA.
EMILY ANDERSON
Social Media Specialist
At A23 Advisors, Emily uses her expertise in copywriting, creative writing, video and analytics to develop social media strategies, create content and manage the end-to-end social media channel experience for our brand clients. She is a key team member in designing email campaigns and executing market research. Emily studied at San Francisco State University, earning her B.S. in Business Administration, and has accumulated over six years of experience in administrative, marketing support and content publishing roles.
CADY WOLF
Founder / CEO
Prior to founding A23 Advisors, Cady was Senior Vice President of Global Sales and Account Management at Switchfly, a B2B SaaS technology company with global partners in the Travel, Loyalty, and Financial Service industries. She gained experience in the B2C space as Vice President of Partner Marketing for North America at Travelocity where she was responsible for managing the supplier relationships and media sales partnerships for Travelocity’s North American business. Cady’s vast client experience includes working with hundreds of top tier brands in dozens of countries.